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New Proposal Descriptions
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- David Baker and Nalini Chhetri, The Lion and the Swoosh: University Sports, Big Corporations and Sweatshops (Narrative Non-Fiction / Current Events / Global Issues)
Increasingly, collegiate sports and large-scale sportswear and sport shoes companies have entered into major contracts trading millions of dollars of free uniforms, shoes, and sporting gear for untold millions in free advertising from universities, merging the corporation's image with that of the university into one potent message that sells merchandise.
The Lion and the Swoosh is a microcosm of the global market today that helps readers understand the larger issues behind who makes the apparel and under what conditions; how the goods are so relentlessly advertised into our daily lives; how all kinds of institutions, like universities, are drawn into this process; and what the ultimate benefits and costs are to society. Through the story told in The Lion and the Swoosh readers are brought into the center of issues that intersect with American consumerism and the culture of sports, the corporatization of higher education, poverty, sweatshops and economic development, and worker lives in poor nations.
About the Author:
Nalini Chhetri, PhD is with the Arizona State University, where she conducts research in international development, demography, education policy studies, and environmental issues in developing nations. Dr. Chhetri has extensive field experience including more than ten years working with international NGOs and bilateral agencies in South Asia where her research focused on women and children. Dr. Chhetri has also consulted for UNESCO in literacy development. A Nepali citizen, Dr. Chhetri has lived in India, Malaysia, Hong Kong, Singapore, and the United States.
E-mail cindy@LiteraryServicesInc.com
to request the full proposal and sample chapters.
- Laura Concannon, M.D., The Living Diet: Seven New Habits for a Lifelong Healthy Weight (Health / Wellness / Aging)
Your doctor has told you to lose weight, but have they told you how? It is virtually impossible for any doctor to address all of your medical issues and do effective counseling on weight loss in the typical 15 minute office visit. We all know that diets don't work, so what does? This book is a physician written guide to making the lifestyle changes that lead to a healthy weight and lifestyle for life. The Living Diet walks readers through seven steps that lead to a new set of habits and a new way of life. My book will teach people exactly what steps they need to take to change their lifestyle forever and obtain a healthy weight lifelong without "going on a diet". All suggestions are backed up by my own research as well as research done by others. I provide suggestions of how these changes can be integrated into a variety of busy lifestyles. In fact, as a busy medical practitioner and mother of two, I've incorporated these seven steps into my own lifestyle and have been living them for years. The book will also include recipes, checklists and resources to help you shape your own life.
About the Author:
Dr. Laura Concannon is an Internal Medicine Physician in Chicago, Illinois who specializes in preventive medicine with emphasis on weight management and its relationship to overall health and disease prevention. Dr. Concannon is the Medical Director of her health care system's Clinical Weight Loss Program. She is as an Assistant Professor of Medicine at University of Illinois College of Medicine in Chicago and is the Associate Program Director and past acting Program Director of the Internal Medicine Residency Program at Advocate Illinois Masonic Medical Center. Dr. Concannon holds the prestigious title of Fellow in the American College of Physicians, distinguishing her as making outstanding contributions to medical education, practice and research. She is an active member in the North American Association for the Study of Obesity. Dr. Concannon speaks regularly to other physicians as well as consumers, on healthy approaches to weight loss.
E-mail cindy@LiteraryServicesInc.com
to request the full proposal and sample chapters.
- Kathy Fettke, Real Wealth Strategies: Real Stories of Ordinary People Creating Extraordinary Wealth
...and How You Can Too! (Personal Finance / Investing / Real Estate)
Statistics show 95% of Americans live paycheck to paycheck and are in no way prepared for the reality of retirement. With that many people off-target, it's clear that traditional financial planning no longer works today. In Real Wealth Strategies, Kathy Fettke focuses on non-traditional wealth strategies used by those 5% of Americans who are wealthy. Kathy emphasizes that real wealth comes from ownership — ownership of income-generating assets such as property, businesses, products, ideas and high-performing stocks. She also stresses that our most important asset is our knowledge and time. In Real Wealth Strategies, Kathy Fettke shares real-life success stories from her clients and the experts in her network. In addition to inspirational stories, Real Wealth Strategies offers the non-traditional strategies these experts used to become wealthy. Kathy also shares her own story of transformation that started the day she was told her husband may only have a few months to live. With no life insurance, little in savings, a big house payment, and no job, she had no idea how she was going to care for her two daughters. That's when she made a commitment to change her financial situation. Just years later, she tripled her net worth. With her husband healthy now, she is truly living her dream with passive income streams from several businesses, products and lots of cash-flowing property. She's committed to showing others how she did it. You do not need to be wealthy to get wealthy. You do not need to wait until you have more money, better credit, more experience or more time. Let Real Wealth Strategies show you how to become an owner of income-generating assets that you control now.
About the Author:
Kathy Fettke is the host of the Real Wealth Radio Show and Founder of RealWealthNetwork.com. The solution is to invest in your most important asset — yourself, by expanding your knowledge and learning the strategies that real millionaires and their advisors are using doing today. That's what RealWealthNetwork.com offers thousands of fans every week through it's CBS radio show in Northern California reaching over 10 million people, internationally through it's podcast on iTunes, on uTube, blogs and it's popular website — RealWealthNetwork.com, where Kathy Fettke is known for "turning ordinary people into investors, and ordinary investors into millionaires." For more information, see author's Web site.
E-mail john@LiteraryServicesInc.com
to request the full proposal and sample chapters.
- Stephen Goldman and Meghan Magruder, Let's Settle It: Winning Pre-Trial and Negotiation Strategies (Special Topics)
Written by two lawyers with years of experience litigating complex matters, Let's Settle It examines the broad array of pre-trial activities that savvy lawyers need to employ to achieve the outcomes that will best serve their clients' needs.
From the standpoint of the litigator, effective pre-trial work is the way in which lawyers can achieve major successes — "wins" — for their clients by compelling opponents to settle. This book will help lawyers to develop strategic and thoughtful moves as in a chess match, where the other side would rather settle than gamble upon what a jury might decide. It will help experienced lawyers put pre-trial moves and counter moves in perspective, and it will enable lawyers to close critical gaps in their legal education and to understand not only what they are doing pre-trial, but how critical it is to accomplish pre-trial tactics with goals in mind beyond simply preparation for trial. Pre-trial activities aren't simply part of a rehearsal for the big show. They are part of a process that is exciting itself, the mastery of which is an essential component to "victory."
About the Authors:
• Stephen M. Goldman is Distinguished Lecturer in Law at the Columbus School of Law at the Catholic University of America in Washington, D.C., where he teaches in the area of Civil Procedure and Corporate law. He is also Counsel in the McLean, Virginia office of Sands Anderson Marks & Miller. Mr. Goldman holds an A.B. degree from Duke University, his law degree from the University of Michigan Law School, and his Doctorate in Political Theory and Ethics from Oxford University. A former partner at Kirkpatrick & Lockhart in Pittsburgh, Mr. Goldman has litigated complex cases for nearly twenty years, with an emphasis in cases involving Lloyd's of London. Prior to entering law practice, he served as law clerk to Judge, now Justice John Paul Stevens. He is the author of Temptations in the Office: Ethical Choices and Legal Obligations, and co-author of Restoring Trust in Corporate Directors: The "Disney" Standard and the New Good Faith, which appeared in the American University Law Review in 2006.
• Meghan Magruder is a Senior Litigation Partner in the Atlanta office of King & Spalding. She has more than twenty-five years of experience handling complex commercial litigation matters with particular emphasis in insurance coverage, environmental, mass tort and product liability litigation. Ms. Magruder is frequently invited to speak on litigation, insurance, tort and environmental law topics and has authored numerous articles and publications including Understanding Insurance Regulations and Coverage and Litigation Management By Corporations. Ms. Magruder has been involved in the leadership of the American Bar Association for many years.
She received her J.D. from Emory University School of Law and her B.A. from Emory College. Upon her graduation, she was awarded the university's highest award for service, the Marion Luther Brittain Award. She was also awarded the Outstanding Female Law Student Award by the Georgia Association for Women Lawyers. Following law school, Ms. Magruder was a law clerk for Judge Robert Hall in the Northern District of Georgia, and Judge Dorothy Beasley in the Georgia State Court. In 2001, ABC News awarded Ms. Magruder the Toyota Working Woman Award for outstanding contributions to her profession and community.
E-mail john@LiteraryServicesInc.com
to request the full proposal and sample chapters.
- Sarah Johnson, Jacques Marchais and the Beginnings of American Buddhism: The Founding of the Tibetan Museum of Art (History / Biography)
This book is the first ever biography of Jacques Marchais (1887-1948), an exceptional American woman who was ahead of her time in understanding the value of Tibet to world culture and prescient in her desire to build a center to foster cross-cultural understanding between Tibet and the West in the early 20th century. The book brings to life Marchais — a highly intelligent person, an ambitious businesswoman, a free-thinking individual, a generous and fun companion, and unusually strong in character. From her youth in the Midwest, her career as a child actress in the late Victorian era, to her search for life's meaning in New York City, to her passion for Tibet, she led a spirited journey and left a monumental legacy of enduring significance. This first-ever in depth study of Marchais describes how, on a mountainside location in Staten Island, with the support of her third husband, Brooklyn businessman, Harry Klauber, Marchais designed and built a completely unique institution as an all-encompassing experience, from extensive terraced gardens with a flowering fish pond, to a research library and a museum, all built to resemble a rustic Himalayan mountain monastery complex. Here, she intended to provide a space of refuge for intercultural dialogues, nonviolence and peacemaking, as a counterpoint to the traumas of two major world wars and the Great Depression.
This story is an important chapter in the founding of American Buddhism; it is a vital link in Buddhism's popularity in the US between the Transcendentalists and the Beat and Beatles generations.
About the Author:
Sarah Johnson, PhD is an art historian, scholar of American Buddhism, and Curator at the Jacques Marchais Museum of Tibetan Art with close, unlimited access to Marchais' archives. Her articles have appeared in Orientations and Asian Art Newspaper; she frequently lectures on Marchais' life and Buddhism in the US. Johnson lives in Staten Island, NY with her husband and daughter.
Johnson has previously worked in Curatorial departments of the Museum of Modern Art and the Whitney Museum of American Art. She taught art history at the School of Visual Arts and Hunter College in New York. Her dissertation for the Graduate Center of the City University of New York concerned the influence of Zen Buddhism on artists working in New York in the 1940s.
E-mail john@LiteraryServicesInc.com
to request the full proposal and sample chapters.
- Scott Kenan, Uncommitted: My Days with Tennessee Williams (Narrative Non-Fiction)
In the fall of 1981, when Tennessee Williams found his household in an uproar after a visiting ex-lover ran his housekeeper off with a gun, he turned to me for help. Although I only promised to help for a few days, I soon agreed to move into Mr. Williams' house to manage it, run errands, and accompany him nearly everywhere, soon to include Washington and New York.
Uncommitted: My Days with Tennessee Williams takes the reader on a journey through the world of Tennessee Williams—a world where teetering on the razor's edge of our never-quite-defined relationship, I mollified the playwright's moods while through a revolving door, characters he might have created came and went, competing for his favor.
During this time, many iconic people, including Meryl Streep, Jackie Onassis, Truman Capote, Audrey Hepburn, and Ronald Reagan, crossed our path—sometimes in shocking ways—as I accompanied Mr. Williams to The White House, the Kennedy Center Honors, and, finally, to the Goodman Theatre, for the staging of his last new play produced during his lifetime. My story climaxes with the roller coaster of the play's production, and ends when Tennessee and I, never lovers, part ways after he decided to travel with his newfound love, a poetry-spouting youth.
About the Author:
Scott Kenan has a BFA degree in Art with a minor in English literature from Denison University. After college, he was a founding partner in a retail business in Cape May, New Jersey, and then worked in restaurant management for several years. In the fall of 1981, during a seasonal layoff from a Key West restaurant, he met, and subsequently worked for, Tennessee Williams. During the next six months, he assisted Mr. Williams in all things, including the production of the playwright's last new play produced during his lifetime. He left Mr. Williams' employ after that, and moved to Pennsylvania, where he resumed his career in restaurant management.
Today, Scott lives in Stone Mountain, Georgia and works in sales. He is an active member of the Atlanta Writers Club and a founding member of the writer's group at the Spiritual Living Center of Atlanta.
E-mail cindy@LiteraryServicesInc.com
to request the full proposal and sample chapters.
- Robert Malone, Serial Innovators: Turning Adversity into Opportunity (Special Topics / Reference / Gift Books)
Serial Innovators is about the experience of turning what could be a problem into a solution or going from adversity to opportunity and sticking at it. It is the many 'aha' moments that lead to this accomplishment. The book is about why these moments occur. It is about the peculiarities of the context of innovation and invention, the often resistant lead up, the event of discovery, and it consequences to either the creator or the public or both.
Coming up with an idea, good or bad, is only a humble start to real discovery, invention, and to innovation. These activities are states of mind and are continuously evolving and normally over a long period of time. Real serial innovators take on the tough stuff and make it work regardless of many rough passages and dead ends. Serial Innovators looks at discovery, innovation and invention with fresh thinking and not as a process easily broken down. It looks at these inclinations as a mind set, and an intention, that in actual application is always different, and to a degree gradual like the evolutionary process making use of natural selection, and yes always.
About the Author:
Robert Malone is a well known writer and international speaker on automation, logistics, supply chains, manufacturing, and robotics. He built on a career as an industrial designer to become an educational leader. He was the chairman of industrial design department at the Parsons School of Design and a professor and dean of the School of Art and Design at Pratt Institute. In both institutions he helped rebuild their curriculums.
He has been the editor-in-chief of Industrial Design magazine (now called ID), the editor-in-chief of Dot Zero magazine, the editor-in-chief of Managing Automation (MA), and the logistics editor for Forbes.com. He is at present a moderator for IEEE Spectrum, the executive editor for M2M Premier, and an award winning (ASBPE) columnist for MA and Inbound Logistics. He has written recently the books Ultimate Robot for children and Chain Reaction for adults.
E-mail john@LiteraryServicesInc.com
to request the full proposal and sample chapters.
- Sharon Rivkin, The First Argument: The Fight that Can Save Your Marriage (Self-Help / Relationships)
The First Argument: The Fight that Can Save Your Marriage is the distillation of Sharon's 27 years of experience as a marriage and family therapist. It springs from one fundamental insight: a couple's current conflict has its roots in their very first argument. By utilizing Sharon's First Argument Technique, a proven three-step process for ending repetitive battles, a couple's first argument is used to quickly resolve current conflicts, ongoing struggles, and major disappointments, into understanding, healing, hope, and resolution. It also provides an extraordinarily effective and economical method for breaking through layers of entrenched negativity to recover the true intimacy that lies below.
It doesn't matter how long a couple has been together or how minor or serious the issues are. The First Argument Technique equally applies to intimate relationships, children, friends, colleagues, and workplace personnel. It is a book that shows how transformation and healing can occur from the very thing that could be the seed of destruction...the first argument.
About the Author:
Sharon M. Rivkin, MA, MFT, conflict resolution expert and licensed marriage and family therapist, has been in private practice for 27 years in Santa Rosa, California. She has a Master of Arts in clinical psychology and specializes in individual, couples, and family therapy. Sharon has supervised MFT interns and was director of the Learning Skills Program at Santa Rosa Junior College which served learning disabled and head-injured adults. She created a highly acclaimed specialized counseling class for the parents of the adult students.
Sharon has appeared on local and national radio, and served as a public speaker throughout Northern California and Oregon. Her work has been featured in O Magazine, Readers Digest, and Eve Magazine UK. Sharon's articles have been featured on websites such as DrLaura.com, SheKnows.com, Ediets.com, HealthNewsDigest.com, Wellness.com, Beliefnet.com, FamilyCorner.com, HealthyWealthyWise.com, Hitched.com, and many others.
E-mail john@LiteraryServicesInc.com
to request the full proposal and sample chapters.
- Becky Sheetz-Runkle, Samurai Survival Skills for Business: 15 Martial Arts Strategies for Career Success (Careers / Self-Help)
Excellence. Authority. Perseverance. Sacrifice. Self mastery. These are some of the characteristics of exemplary martial artists. They're also essential for career success. The allure of the martial arts captures the fascination of many who will never pursue the discipline—and tens of millions who do. The attributes that forge success on the career path are at the heart of Samurai Survival Skills: 15 Martial Arts Strategies for Career Success. These strategies are articulated through memorable examples in a narrative style for clear and actionable application. Samurai Survival Skills speaks to the current and future workforce, and resonates with the tightening job market in the U.S.
Samurai Survival Skills comes as close as possible to "bottling up" these qualities, characterized in the 15 martial arts strategies, so they can be harnessed by ambitious professionals. The book is replete with uncommon sense wisdom embraceable by people at all career levels. It presents centuries' old and modern ideas that inspire, enlighten and enhance the battle readiness of today's career warrior.
About the Author:
Becky Sheetz-Runkle is co-founder, vice president of client services and senior copywriter at Q2 Marketing, a prominent tech marketing firm. With nearly 20 years in communications, she's architected strategic programs for over 50 companies.
Becky holds the rank of 5th Degree Black Belt (Master) in Sho Bushido Ryu Jujitsu, as well as black belts in other martial arts. She's the highest ranking Sho Bushido Ryu student and the first fully licensed instructor. She runs the Woodbridge, VA school. These experiences have revealed much to her about innovation and overcoming adversity, as reflected in Samurai Survival Skills.
Becky is the Marketing by Numbers columnist for the Washington Business Journal. The column appears online in the other papers from the largest publisher of metropolitan business newsweeklies. She will soon become the Tech Marketing Examiner for the Washington Examiner daily, which has national reach online. Her published credits include the influential MarketingProfs, the regional bilingual magazine Raises Latinas, The GovCon Report, Martial Arts Training, Inside Karate and Women's Self Defense magazines.
E-mail john@LiteraryServicesInc.com
to request the full proposal and sample chapters.
- Justin Spizman, The Insider's Guide to Your First Year of the Real World (Careers / Self-Help / Relationships)
The Insiders Guide to Your First Year of the Real World is dedicated to effectively preparing recent grads for their first year in the real world. Even the most gifted and brilliant graduates face challenges and obstacles they have never imagined, and the only way to overcome these obstacles is through planning, preparation, and learning about the real world before it begins.
This book is a must-read before the journey starts. It is a road map students can use to help navigate through the challenges they will face. Furthermore, once the real world commences, this book can be used as a compass to help scholars navigate when they lose their way (and trust me, they will lose their way). The Insiders Guide to Your First Year of the Real World is a reader-friendly guide to discovering how to achieve the biggest goal in life: Success.
About the Author:
Justin Spizman is currently a prosecuting attorney for the Fulton Country Solicitor's Office in Atlanta, Georgia. While in law school, Spizman authored The Insider's Guide to Your First Year of Law School: A Student-to-Student Handbook From a First Year Survivor. Justin Spizman is a graduate of the prestigious Communications School at The University of Texas at Austin. He received a bachelor of science in communication studies with a minor in business foundations. He was a Dean's List student and served as Vice President of the Zeta Beta Tau fraternal organization, and served on the Distinguished Speakers Community.
After college, Spizman attended Georgia State University School of Law and graduated this past year. During law school, Spizman was Vice President of the Sports and Entertainment Law Society at Georgia State University School of Law, a member of Phi Delta Alpha Fraternal Organization and authored an independent study on drug testing in professional sports. Along with his scholastic endeavors, Spizman clerked for numerous criminal defense and entertainment attorneys and even served as a judicial clerk for a superior court judge.
E-mail john@LiteraryServicesInc.com
to request the full proposal and sample chapters.
Justin Spizman and Robyn Spizman, The Speech: Jimmy Valvano and a Legacy of Lessons (Foreword by Nick Valvano, The V Foundation) (Careers / Self-Help / Relationships
Staring in the face of imminent death from a debilitating disease, Jimmy Valvano, known to us all as Jimmy V, gave one of the bravest and most courageous speeches we, as fans and students of life alike, have ever been lucky enough to hear. His inspirational message and his teachings have survived the test of time. Years later, these powerful words have become imperative lessons on how to live a full and meaningful life.
Jimmy V is a story of inspiration. It is a story of success and a story of lasting legacy. Jimmy V is also a set of rules for living that many people can relate to. This is the story of a man, in the prime of his career and the youth of his life, who was fighting for his health and praying to survive. There are millions of people in the world fighting terrible ailments, not only cancer, and wake up every day searching for the inspiration to remain positive in the face of adversity. This book will guide those people in a meaningful manner to live their lives to the fullest and deal with the adversity they face each and every day.
About the Authors:
• Justin Spizman is currently a prosecuting attorney for the Fulton Country Solicitor's Office in Atlanta, Georgia. While in law school, Spizman authored The Insider's Guide to Your First Year of Law School: A Student-to-Student Handbook From a First Year Survivor. Justin Spizman is a graduate of the prestigious Communications School at The University of Texas at Austin. He received a bachelor of science in communication studies with a minor in business foundations. He was a Dean's List student and served as Vice President of the Zeta Beta Tau fraternal organization, and served on the Distinguished Speakers Community.
After college, Spizman attended Georgia State University School of Law and graduated this past year. During law school, Spizman was Vice President of the Sports and Entertainment Law Society at Georgia State University School of Law, a member of Phi Delta Alpha Fraternal Organization and authored an independent study on drug testing in professional sports. Along with his scholastic endeavors, Spizman clerked for numerous criminal defense and entertainment attorneys and even served as a judicial clerk for a superior court judge.
• Robyn Spizman is a nationally recognized media personality and well-known author of dozens of books including Where's Your Wow? 16 Ways To Make Your Competitors Wish They Were You! (McGraw-Hill, 2008 with Rick Frishman). Robyn's timely gift-giving tips and consumer suggestions have been heard around the country repeatedly on NBC's Today Show, CNN, MSNBC, The Discovery Channel, CNNfn, Talk Back Live, Good Day New York, New York One, and numerous ABC, NBC, CBS and Fox affiliate stations. She was nominated for a Book For A Better Life Award, The USA Today Family Channel Award as well as Georgia's Author Of The Year. Robyn is a popular keynote speaker, has entertained audiences across the country with passionate and lively presentations on a variety of topics including business success, personal branding, the art of promotion, book writing and other timely ideas.
Dedicated to community service, Robyn Spizman serves on the eWomen Network Foundation Board and The Make-A-Wish Foundation of America's National Advisory Council, which comprises nearly thirty influential celebrities, professional athletes and high-level executives who assist the Make-A-Wish Foundation in raising awareness, increasing funding and granting wishes.
E-mail john@LiteraryServicesInc.com
to request the full proposal and sample chapters.
- David Ulrich, Deep Perception: Cultivating Awareness and
Rediscovering the Art of Seeing
(Mind/Body/Spirit/Inspiration)
Deep Perception: Cultivating Awareness and Rediscovering
the Art of Seeing elegantly illuminates the vast potential of vision
and explores the means and methods of increasing perceptual
awareness in an inspiring and accessible manner. The fundamental
premise is that most people take the act of seeing for granted, that
they are largely unaware of the deeper potentials of human vision
and that seeing is a learned capacity that can be developed through
initiative and effort. Featuring extensive tools and exercises designed to
open the senses, Deep Perception is about learning to see. The multi-talented author,
David Ulrich is an award winning photographer
and was a state coordinator for America 24/7.
E-mail john@LiteraryServicesInc.com
to request the full proposal and sample chapters.
- James Underwood, Ph.D, A Present Blessing: Ten Life Principles
for Achieving Love, Joy, Peace and Happiness (Self-Help / Relationships)
It should come as no surprise, that number one on most peoples' list of desired goals is happiness. A Present Blessing is designed to provide an understandable, yet theologically sound path to happiness. The book will focus on the answer to a fundamental question: How can I live a life of joy, peace, and happiness?
The concept of the immutable paradox will be developed through the presentation of ten "life principles." All will be based on biblical illustrations such as Hanna's prayer and Joseph's response to his brothers related to being sold into slavery. Most importantly, this is a book for "me" (the reader). It is designed to be highly readable and to touch the very heart of the reader.
About the Author:
Dr. Jim Underwood serves as a professor of management at Dallas Baptist University. He is the author of More Than A Pink Cadillac, the best selling book about Mary Kay Inc. His 2001 book Thriving in E-Chaos, was awarded the International Competia Award (Canada) 2001. Jim served as the global strategy content expert for the Nortel Learning Institute for five years, and has received numerous awards for his teaching. He has consulted for IBM, Nortel, and numerous other organizations.
In addition to his business background, Jim is a graduate of Dallas Theological Seminary. As an adjunct to his teaching career, he has served as an associate pastor for an inner city church, pastor, and as an unpaid police officer/chaplain for an area police department for 12 years.
E-mail john@LiteraryServicesInc.com
to request the full proposal and sample chapters.
- Larry Vincent, FireBrands: Applying the Power of Myth to Create Heroic Marketing Identities (Business / Management)
Storytelling separates mediocre brands from
legendary brands like Apple, Harley-Davidson, Nike,
Starbucks and Target. It is the unwritten narrative of
these brands that causes tremendous customer
devotion, sometimes a cult following. Small wonder
they are the envy of marketers everywhere. These
brands light fires throughout our culture, around
which they tell engaging stories — stories that
inspire tribes of zealous fans, garner effortless
visibility, and generate enormous profit.
This new book from one of the industry's leading
brand strategists offers an in-depth look at the
narrative structure of great brands. It provides
practical advice on effective brand management
practices, including:
- How to develop a brand narrative online
and in digital media
- Creating meaningful brand names
- Designing a narrative-influenced brand
architecture to organize and support
products and sub-brands
- Constructing demand-driven messaging
while preserving brand-driven identity
- Aligning the organization to deliver a
branded storytelling experience at every
touchpoint
About the Author:
Laurence Vincent leads the strategy
practice of the Los Angeles office of
Siegel & Gale, one of the world's
premier strategic branding
companies. His clients have
included MasterCard, Microsoft, Symantec, the
National Football League, the Smithsonian
Institution, and The Home Depot, to name a few.
His first book, Legendary Brands: Unleashing the
Power of Storytelling to Create a Winning Market
Strategy, was released by Dearborn Trade
Publishing in 2002. For more information, see author's Web site and blog.
E-mail cindy@LiteraryServicesInc.com
to request the full proposal and sample chapters.
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